The Marketing Playbook

One-time, from $97

Get the playbook
Scarton

For businesses without a marketing department

Your first marketing hire. Minus the salary.

The step-by-step system to stand out, reach the right buyers, and launch marketing that works in 90 days.

Instant download

One-time payment

Templates you keep for good

23 years

of marketing leadership across wine and spirits, enterprise software, and hardware

6 steps

The Summit Method, from “why us” to results

B2C and B2B

consumer brands and enterprise buyers

The problem

You need marketing. Not another guess.

Most small businesses don't fail at marketing because they're lazy. They fail because nobody handed them a plan. So every dollar and hour gets spent on whatever feels urgent this week.

01

Random acts of marketing

A post here, an ad there. Nothing connects, so nothing compounds.

02

Money spent, no idea what worked

You boosted posts and tried ads. You can't tell which ones brought in a single customer.

03

Too small for an agency, too busy to learn

Agencies and full-time hires cost more than you can spend. Learning by trial and error costs months.

04

Your message sounds like everyone else's

"Quality service." "Customer first." Buyers can't tell why they should pick you.

Is this for you?

Built for owners who wear every hat.

This is for you if

You run a small business, startup, or service firm with no marketing team

You're doing marketing yourself, or handing it to whoever has time

You want a plan you can follow, not a pile of marketing theory

You're thinking about hiring an agency or a marketer and want to know what to ask for first

You can give it a couple of focused hours a week

It's not for you if

You already have an experienced marketing team

You want someone else to do all the work for you

You're looking for a growth hack that works overnight

Your options

Every path to marketing costs something. This one costs the least.

Hire a marketer
Hire an agency
Figure it out alone
The Playbook
What it costs
A full salary plus benefits
A monthly retainer
Free, but it eats your time
One-time, from $97
Time to a real plan
Months to recruit and ramp
Weeks of discovery
Maybe never
Your first deliverable this week
Who owns the strategy
It leaves when they leave
Often stays with the agency
Lives in your head
You do, on paper, for good
Built on a proven method
Depends who you hire
Depends who's on your account
No
Yes

Hire a marketer

What it costs

A full salary plus benefits

Time to a real plan

Months to recruit and ramp

Who owns the strategy

It leaves when they leave

Built on a proven method

Depends who you hire

Hire an agency

What it costs

A monthly retainer

Time to a real plan

Weeks of discovery

Who owns the strategy

Often stays with the agency

Built on a proven method

Depends who's on your account

Figure it out alone

What it costs

Free, but it eats your time

Time to a real plan

Maybe never

Who owns the strategy

Lives in your head

Built on a proven method

No

The Playbook

What it costs

One-time, from $97

Time to a real plan

Your first deliverable this week

Who owns the strategy

You do, on paper, for good

Built on a proven method

Yes

Already working with an agency or planning to hire? The playbook tells you exactly what to ask them for.

The Summit Method

Six modules. One working system.

Each module teaches one piece, then hands you a finished deliverable. By the end, you have a complete marketing plan, built for your business.

MODULE 01 · START HERE

Stand out from competitors

Figure out what makes you the obvious choice, and say it in one sentence.

Find what makes you different, in words buyers care about

Size up your competitors in under an hour

Write the one sentence that sums up why customers pick you

You get: Your "why us" statement

MODULE 02

Know exactly who to sell to

Stop marketing to everyone. Focus on the customers worth chasing.

Profile your best current customers

Map what they need to hear before they buy

Find where they spend their time

You get: Your best-customer profile

MODULE 03

Say it so people buy

Turn what you do into words that get people to call, click, or buy.

Write a headline that stops the scroll

Find three reasons to trust you, and use them everywhere

Answer the questions that stop people from buying

You get: Your message cheat sheet

MODULE 04

Spend money where it works

Know where to show up at a $0, $1K, or $5K monthly budget.

Pick two or three channels and ignore the rest

Know what to do yourself and what to outsource

Avoid the spend that goes nowhere

You get: Your where-to-spend plan

MODULE 05

Know what to do every week

A simple calendar, so you never wonder what to do next.

A 12-week calendar you fill in once

Weekly tasks sized for a busy owner

A launch checklist so nothing slips

You get: Your 12-week calendar

MODULE 06

See what's actually working

Know what's bringing in customers, and cut what isn't.

The five numbers worth tracking

A 15-minute weekly review routine

When to double down and when to stop

You get: Your simple results tracker

Ready to start?

Get the full system from $97.

Playbook

$97

Playbook + Toolkit MOST POPULAR

$197

Compare plans

Not ready yet?

Get Module 01 free.

The full first module and worksheet, sent to your inbox. Figure out what makes you the obvious choice before you spend a dollar.

Send me Module 01

Enter your email on the next screen. No spam, unsubscribe anytime.

Look inside

Fill in the blanks. Not the theory.

Every worksheet is built so you finish it with something you can use. Here's a piece of the Module 01 worksheet.

Plain-English prompts, no jargon

Worked examples for B2B and B2C

Each one feeds the next module

WORKSHEET 1.3

Module 01 · Stand out

Your "why us" statement

For ideal customer who has this problem, your company is the category that key benefit. Unlike the alternative, we what makes you different.

TIP

If a competitor could sign the same sentence, it isn't specific enough yet.

Pricing

Pick your starting point.

One-time payment. No subscription. Yours to keep.

Playbook

$97

For owners ready to do it themselves.

The complete playbook (PDF)

All six modules and worksheets

90-day launch calendar

Buy the Playbook

Playbook + Toolkit

MOST POPULAR

$197

Skip the blank page. Fill in and go.

Everything in Playbook

Editable templates (Google Docs and Sheets)

Email, ad, and social post templates

Plug-and-play metrics dashboard

Agency and freelancer briefing template

Buy Playbook + Toolkit

Secure checkout by Gumroad

Instant download

Sales tax handled at checkout

THE SUMMIT METHOD

1

Why us

Stand out from competitors

2

Who to sell to

Know your best customers

3

What to say

Words that get people to buy

4

Where to show up

Spend where it works

5

When to do it

A 12-week calendar

6

How to measure it

See what's working

About Scarton Consulting

Marketing leadership for businesses without a marketing team.

Scarton Consulting helps growing businesses build marketing that works, long before they can afford a department. Our approach comes from 23 years of marketing leadership, from wine and spirits brands fighting for every inch of shelf to enterprise software and hardware companies selling to complex buyers.

That experience includes building two marketing departments from zero, with no team and no playbook. That's where most small businesses start. The Summit Method turns that experience into six clear steps any owner can follow.

Practical over theoretical

Built for owners, not marketers

Measured by results

FAQ

Good questions.

Still have questions? Reach us at hello@scartonconsulting.com.

Who is this for?

Small businesses, startups, and owner-led companies that need marketing but don't have a marketing team yet.

Do I need marketing experience?

No. Every module explains the why, then walks you through the how with plain-English prompts.

Why not just ask ChatGPT or use free advice online?

AI and free advice can answer a question. They can't tell you which questions to ask, in what order, for a business like yours. The Summit Method is the sequence we've used to build marketing from zero, with the judgment calls built in. Use AI to speed through the worksheets. Use the playbook to know what to do next.

How much time does it take?

Plan on a couple of focused hours a week. The 90-day calendar is built for owners who are also running the business.

Will it work for my industry?

Yes. Our experience spans consumer brands in wine and spirits and B2B products in enterprise software and hardware. The method works for both, with worked examples for each.

How do I get my files?

Right after checkout, you'll get an email with your download link. Your files also stay in your Gumroad library, so you can download them again anytime.

Is checkout secure?

Yes. Payments are processed by Gumroad, which handles payment security and sales tax. We never see or store your card details.

What format is it?

A PDF playbook with printable worksheets. The Toolkit tiers add editable Google Docs and Sheets templates.

Which tier should I pick?

Most owners start with the Toolkit, because the editable templates save hours. Pick the Playbook if you'd rather build everything from scratch.

Stop guessing. Start marketing.

Get the plan, follow the system, and see what's working.

Get the playbook from $97

Instant download · One-time payment

Scarton

Order confirmed

You're in. Let's get to work.

Your download link is on its way to your inbox from Gumroad.

Open your Gumroad library All your files, anytime

Toolkit buyers: your editable templates are in the same library, next to the playbook. Open each Google Docs or Sheets template and choose File, then Make a copy, to get your own version.

YOUR FIRST MOVE

Block 90 minutes this week.

Open Module 01 and finish your "why us" statement. Everything else builds on it.

Can't find the email? Check your spam folder, or contact us at hello@scartonconsulting.com.

Scarton Back to site

Scarton Consulting LLC

Privacy Policy

Last updated: October 28, 2026

This Privacy Policy explains how Scarton Consulting LLC ("Scarton Consulting," "we," "us") collects, uses, and protects your information when you visit our website, request a free resource, or buy one of our products.

Information we collect

  • Information you give us. Your name and email address when you request a free resource or make a purchase, and anything you include when you email us.
  • Purchase information. Our checkout is run by Gumroad, Inc. Gumroad collects your payment details and billing information directly. We receive your name, email address, and order details. We never see or store your full payment card number.
  • Basic technical information. Like most websites, our hosting provider automatically processes standard technical data, such as your IP address, browser type, and the pages you visit, to deliver and protect the site. We do not currently use analytics or advertising trackers. If that changes, we will update this policy.

How we use your information

  • To deliver the products and free resources you request.
  • To send emails about your purchase, such as receipts and access instructions.
  • To send occasional marketing emails if you requested a free resource or bought a product. Every email includes an unsubscribe link.
  • To answer your questions and improve our website and products.
  • To meet legal, tax, and accounting obligations.

Payments and our checkout provider

Purchases are processed by Gumroad, Inc., which acts as the merchant of record and handles payment processing and sales tax. When you check out, Gumroad's own privacy policy and terms also apply to the information it collects.

How we share information

We do not sell or rent your personal information. We share it only with service providers that help us run the business, such as our checkout, email, and hosting providers, and only as needed for them to do that work. We may also disclose information if required by law.

Cookies

Our site and our service providers may use cookies and similar technologies to keep the site working and to understand how it is used. You can control cookies through your browser settings.

How long we keep information

We keep your information for as long as needed to provide our products, maintain your purchase records, and meet legal and tax requirements. You can unsubscribe from marketing emails at any time.

Your choices and rights

Depending on where you live, you may have the right to access, correct, or delete your personal information, or to opt out of certain uses. To make a request, contact us at hello@scartonconsulting.com.

Security

We use reasonable measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children

Our website and products are intended for businesses and adults. We do not knowingly collect information from children under 13.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last updated.

Contact

Scarton Consulting LLC
hello@scartonconsulting.com

© 2026 Scarton Consulting LLC. All rights reserved. · Privacy policy · Terms of service

Scarton Back to site

Scarton Consulting LLC

Terms of Service

Last updated: October 28, 2026

These Terms of Service ("Terms") apply to your use of this website and to any product you buy from Scarton Consulting LLC ("Scarton Consulting," "we," "us"). By using the site or buying a product, you agree to these Terms.

Our products

We sell digital products, including The Marketing Playbook and the Playbook + Toolkit, and offer free resources such as Module 01. Products are delivered electronically. We do not provide one-on-one consulting or services through this website.

Pricing and payment

Prices are listed in U.S. dollars. Checkout is handled by Gumroad, Inc., which acts as the merchant of record, processes your payment, and calculates and collects any applicable sales tax. Gumroad's terms also apply to your purchase.

Delivery

After checkout, you will receive an email with a link to download your files, and your files will be available in your Gumroad library. If you can't access your files, contact us and we will help.

All sales are final

Because our products are digital and delivered immediately, all sales are final and we do not offer refunds, except where required by law. If a file is missing, damaged, or won't open, contact us and we will make it right.

Your license to use the products

When you buy a product, you receive a non-exclusive, non-transferable license to use it for one business: yours. You may:

  • Use the playbook and worksheets to plan and run marketing for your own business.
  • Copy and edit the templates for your own business's use.
  • Share the materials with your own employees or contractors who are working on your business.

You may not:

  • Resell, redistribute, share, or give away the products or any part of them.
  • Post the products or templates publicly or in shared online libraries.
  • Use the products to deliver services to clients or to create a competing product.

Intellectual property

The products, The Summit Method, this website, and all related content are owned by Scarton Consulting LLC and protected by copyright and other laws. Except for the license above, no rights are granted to you.

No guarantee of results

Our products are educational. Results depend on your business, market, effort, and many factors outside our control, so we do not guarantee any particular outcome. Our products are not legal, financial, or tax advice.

Disclaimer

The website and products are provided "as is" and "as available," without warranties of any kind, to the fullest extent permitted by law.

Limitation of liability

To the fullest extent permitted by law, Scarton Consulting LLC will not be liable for any indirect, incidental, special, or consequential damages, or for lost profits or revenue. Our total liability for any claim related to a product will not exceed the amount you paid for it.

Governing law

These Terms are governed by the laws of the State of Montana, without regard to its conflict of law rules.

Changes to these Terms

We may update these Terms from time to time. The date at the top of this page shows when they were last updated. The Terms in effect when you made a purchase apply to that purchase.

Contact

Scarton Consulting LLC
hello@scartonconsulting.com

© 2026 Scarton Consulting LLC. All rights reserved. · Privacy policy · Terms of service